Advertising

Are you looking for fresh ideas to engage consumers on an emotional level?

We can help you deliver your brand message directly to your target marker in an unobtrusive and highly effective way - a rarity in today's highly saturated advertising environment. We do this by leveraging the power of our interactive virtual dating platform through our partnerships with top dating sites in North America and Europe.

By sponsoring a virtual dating experience you can engage consumers for an average of 30 minutes at a time and effectively associate your brand with their positive emotional experience.

Interactive Brand Advertising

We can build virtual venues to your specifications, from a subtle product placement to a complete reproduction of your environment.

Allow our interactive characters introduce or promote your brand. For example, our waiter would be pleased to share with dinner guests the unique characteristics of the featured drink.

We can even include branded clothing and branded games (e.g., "Compare Your Coffee Taste").

Call us to discuss how this unique interactive advertising can work for you, (416) 623-7445.

Effective Advertising

Interactive brand advertising is highly effective for building brand awareness and increasing consumer purchase intent. Relevant advertising creates positive perception of the product and leads to higher brand recall. For example, in one survey, a third (33%) of respondents said they would buy a product they had seen advertised while enjoying an interactive online activity (IAB, 2007).

Virtual dating vs. virtual world

Interactive advertising is particularly powerful when combined with an engaging online experience, such as virtual dating. According to Alexa.com, users are engaged twice as long when involved in virtual dating than virtual worlds (see the blue line).

Moreover, advertising that appears during a virtual date leverages the value of positive emotions, making it more memorable. Brands and objects associated with positive emotional experiences stick in our minds. Most people can recall in detail the "little things" about their successful first dates (e.g., where they were, what they ordered, etc.) and tend to assign a special meaning to these objects, symbols, and experiences. They also try to recreate these positive feelings by visiting the same restaurants or coffee shops and purchasing the same objects.

Great Demographics

Online singles are a great advertising demographic, as they spend significant amounts on brands representing restaurants, coffee shops, clubs, clothing, accessories, drinks, travel, health clubs, etc. Online daters are among the most active consumers and tend to actively recommend products to others (Forrester Research, 2007).

Virtual dating appeals to people of all ages. For example, a virtual dating site established by OmniDate to test its product attracted a large proportion of women in the 35-49 age range; read the results of a virtual dating case study.