Keeping Members a Little Longer on a Dating Site Can DOUBLE Profits
This posting is for dating site owners. OmniDate has started to investigate how virtual dating impacts the profitability of dating sites.
Did you know that, on average, a paying member stays on a dating site about 3 months before canceling his membership? Ok, you probably knew that.
But did you know that extending member retention by ONLY 3 weeks would more than DOUBLE the PROFIT for an average dating site? That’s pretty powerful stuff.
OmniDate is currently gathering stats on how virtual dating impacts retention and the “bottom line.” Preliminary numbers look great and we look forward to sharing these numbers with you soon!
Tags: Dating Site, Dating Sites, Virtual Dating