Virtual Dating: Who Does It Appeal To?
Who do you think is drawn to Virtual Dating? If you guessed “young males” - you’d be wrong.
Take a look at the demographics for OmniDate, which has developed a virtual dating application that it licenses to dating sites. The company also maintains a small virtual dating site for the purpose of testing and refining its product.
According to Quantcast, a leading provider of internet metrics, OmniDate appeals to Women and people in the 35-49 age range.
This data stands in sharp contrast to the assumption that game-like experiences only appeal to guys under 25.
Rather, it supports the view that women who are looking for a meaningful relationship are drawn to virtual dating as a fun and safe way to get to know the real person behind the profile before rushing off to meet him.
(BTW, this is not an artifact of advertising targeting certain groups; OmniDate does not run any advertising to promote its site.)
Tags: OmniDate, Online Dating, Virtual Dating