Archive for May, 2010

Virtual Dating Increases Dating Site’s Sales

Saturday, May 8th, 2010

Last month, TangoWire, a network of over 3,700 dating sites, implemented OmniDate’s virtual dating application and ran a “Free vDate Thursday” event, where every member of the TangoWire community was able to go on as many virtual dates as they wanted without paying an additional fee or becoming a premium member.

Here are are the key highlights of this single day virtual dating event:

  • 100% increase in traffic; see the immediate spike in traffic on the Alexa graph below

Virtual_Dating_Increases_Traffic_TangoWire

  • 50% boost in same day sales with strong results continuing in the days following
  • 20% boost in overall new registrations showing there is real market curiosity
Congratulations to the TangoWire team on such a successful campaign!

Read the complete case study here