Posts Tagged ‘illusion of choice’

Virtual Dating Can Neutralize “Cognitive Overload” of Online Dating

Monday, July 20th, 2009

The NY Daily News reports that giving people too many choices can backfire. Users of online dating Web sites actually experience a “cognitive overload” and make poorer decisions as a result. The article concludes that “Yet there is hope — at least in the online dating world. A new start-up company, called OmniDate, offers users the chance to interact with 3-D avatars in a virtual world, revealing information about themselves that may only come out through conversation.”

We agree: Virtual dating addresses a big gap in the online dating process and can effectively neutralize “cognitive overload.” (more…)