Posts Tagged ‘virtual experience’

Virtual Experiences Help in Real Life

Wednesday, July 15th, 2009

Virtual experiences are sometimes dismissed as unrelated to the real world.  However there is mounting evidence that virtual experiences are actually linked closely with our daily life.

For example, a study published in the Journal of Neuroscience earlier this year illustrates an effect of a virtual experience on people’s choices.  Volunteers who played a simple cycling game learned to favour one team’s jersey and avoid another’s.  Days later, most subjects were subconsciously drawn to one jersey and shunned the other in a real-world test.  Other studies have found that virtual experiences can influence our emotions, help treat post-traumatic stress disorder, and even trigger the same biological pathways as food and cocaine. (more…)