References

Here are some references if you’d like to learn more about virtual dating:

Bargh, J. A., McKenna, K. Y., & Fitzsimons, G. M. (2002). Can You See the Real Me? Activation and Expression of the "True Self" on the Internet. Journal of Social Issues , 58 (1), 33-48.

Bryner, J. (2007, Feb 12). Online Dating: Why it Fails. Live Science.

Epstein, R. (2007, January). The truth about online dating. Scientific American Mind.

Frost, J., Ariely, D., & Norton, M. (2006). Improving Online Dating with Virtual Dates. HBS Marketing Research Paper.

Frost, J., Chance, Z., Norton, M., & Ariely, D. (2008). People are experience goods: Improving online dating with virtual dates. Journal of Interactive Marketing.

Frost, J., & Norton, M. (2007, Jan). Journal of Personality and Social Psychology.

Joinson, A. N. (2001). Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology.

Knapp, M. L., & Vangelisti, A. L. (2000). Interpersonal Communication and Human Relationships (4th ed.). Boston: Allyn & Bacon.

Madden, M. & Lenhart, A. (2006). Online dating. Washington, DC: Pew Internet and American Life Project.

McKenna, K. Y. A., Green, A.S., & Gleason, M. (2002). Relationship formation on the Internet: What’s the big attraction? Journal of Social Issues.

Thompson, M., Zimbardo, P., & Hutchinson, G. (2005). Consumers Are Having Second Thoughts About Online Dating: Are the Real Benefits Getting Lost in Over Promises? weAttract.

Tidwell, L. C., & Walther, J. B. (2006). Computer-Mediated Communication Effects on Disclosure, Impressions, and Interpersonal Evaluations: Getting to Know One Another a Bit at a Time. Human Communication Research.


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Virtual Dating Facts
“The virtual dating experience is surprisingly intimate, which helps explain the relative success of virtual dating compared with the major dating sites” (Discovery Channel)

Virtual dating lets you go on a first date without spending any money on new clothes or gassing up the car (Northwest Herald)

People who go on virtual dates first tend to like each other more when they meet in person (Harvard Business School)
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