Make Your Site Women-Friendly

According to Gary Kremen, "a dating site can succeed only if it attracts a lot of women ... for any dating site, women, not men, are the customers" (Inc., 2008). As a founder and former CEO of Match.com – one of the most successful dating sites ever – Gary knows what he is talking about!

Unfortunately, the reality for most dating sites is that only 3 out of every 10 registrations are completed by women. Even the more established sites often struggle to make its female visitors feel comfortable and safe enough to increase the female registrations above 30%.

Remarkably, when OmniDate had set up a virtual dating site to test its technology, its site attracted a lot of women ... in fact, even more women than men registered on the site. Nearly 6 out of 10 registrations were completed by women!

This obvious women-appeal of virtual dating lead Computerworld to announce that "Virtual dating is extremely women-friendly, especially when compared with webcams and other technologies that may pose a danger" (2009).

You, too, can make your site women-friendly by integrating virtual dating.

Female users perceived virtual dating as a comfortable way to establish a sense of familiarity and a common bond before meeting in person. They feel less pressure to meet a stranger just on the basis of his profile and even view virtual dating as a safe alternative to a face-to-face meeting at an early stage of a relationship.

One woman described her experience with virtual dating to a reporter as follows:

"It was like I already had the first date online and got the awkwardness out of the way," said Weisz, who had for years used other online dating sites. "It helped me feel really comfortable when we actually met, in a way that I wasn't with other dating sites." (Indiana Gazette, 2008)

Would you like to know how women-friendly your site is? We would be pleased to provide you with an objective assessment and discuss whether / how virtual dating can make your site more women-friendly. Call us at (416) 623-7445 or email info@omnidate.com.